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How's Your Marketing?
Monday, March 31, 2008
INSIDE BUSINESS
Artillery President Douglas Burdett recaps the book "Your Marketing Sucks."
Ideas That Stick
Monday, February 04, 2008
INSIDE BUSINESS
Artillery President Douglas Burdett endorses the book "Made to Stick."
Quiet, The Ads Are On!
Sunday, February 03, 2008
THE VIRGINIAN-PILOT
Artillery President Douglas Burdett provides pre-game analysis of the Super Bowl XLII Ads.
Branding? Let Denzel break it down for you.
Sunday, December 02, 2007
THE VIRGINIAN-PILOT
In the motion picture "American Gangster," Denzel Washington delivers brilliant branding primer.
Beware First Impressions
Monday, October 22, 2007
INSIDE BUSINESS
Artillery President Douglas Burdett explores marketing research lessons from Malcolm Gladwell's book "Blink."
Advertising Ethics
Sunday, October 07, 2007
THE VIRGINIAN-PILOT
Artillery President Douglas Burdett on advertising ethics.
Why People Buy
Monday, July 16, 2007
INSIDE BUSINESS
Artillery President Douglas Burdett explores the wide gulf between what consumers really want vs. what they say they want.
How Much to Spend on Advertising? Good Question.
Sunday, July 15, 2007
THE VIRGINIAN-PILOT
Artillery President Douglas Burdett answers the question "How Much to Spend on Advertising?"
Insights First, Then Ideas
Monday, April 09, 2007
INSIDE BUSINESS
Artillery President Douglas Burdett highlights marketing insights from Phil Dusenberry's memoir "
One Great Insight Is Worth A Thousand Good Ideas
."
Avoiding Land Mines
Monday, March 12, 2007
INSIDE BUSINESS
Artillery President Douglas Burdett introduces and highlights key chapters from the book entitled "
10 Ways to Screw Up an Ad Campaign: And How to Create Ones that Work
."
Super Bowl XLI Advertising
Monday, February 05, 2007
WVEC-TV 13
Artillery President Douglas Burdett is interviewed about the Super Bowl XLI Ads.
Sizing Up Super Ads
Sunday, February 04, 2007
THE VIRGINIAN-PILOT
Artillery President Douglas Burdett offers a primer on Super Bowl XLI advertising.
Track Ads' Success
Monday, December 11, 2006
INSIDE BUSINESS
Artillery President Douglas Burdett recommends a ground-breaking new book,
What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds
.
Gas Incentive Fuels Tourism in Hampton
Monday, July 17, 2006
INSIDE BUSINESS
A gas card promotion and advertising campaign developed by Artillery helps boost tourism to Hampton.
Artillery Marketing Communications LLC
1709 Colley Avenue, Suite 308, Norfolk, VA 23517
Phone: 757.627.4800 / Fax: 757.226.0354