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Campaigns |
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Artillery was called in by the law firm formerly known as Rutter Walsh Mills & Rutter. After recommending a name change to facilitate more effective long-term branding, Artillery developed a new logo and graphics package, a new web site, a public relations effort, sales materials and a successful print and TV campaign which focuses on the positive outcomes that the firm has achieved for its clients. |
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To help market the new Hampton Roads Convention Center, the Hampton Tourism Advisory Committee selected Artillery to assist the Hampton Convention & Visitor Bureau with their overall sales efforts. Artillery helped the CVB exceed its sales goals by providing a comprehensive marketing communications campaign which included public relations, promotions, advertising, direct mail and web site development. |
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Facing record unemployment levels and the need to attract highly-qualified candidates to sustain the Capital Group's growth (it is now the second-largest mutual fund company), the Norfolk office called in Artillery to help with recruitment. Analyzing existing and prospective employee data, Artillery developed a highly-effective advertising plan which utilized radio, magazines, newspaper, interactive, outdoor and direct mail. |
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In an effort to boost hotel occupancy and visitation to city attractions, Artillery was called in to develop television, radio and print advertising which targets consumers, the group tour industry and segments such as African-American heritage and Civil War enthusiasts. To boost visitation to city attractions, Artillery developed the Hampton Day Pass which offers specially-priced admission to a number of Hampton attractions. A related print and TV campaign supports this effort. | | |
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Artillery Marketing Communications LLC
1709 Colley Avenue, Suite 308, Norfolk, VA 23517
Phone: 757.627.4800 / Fax: 757.226.0354
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