Let’s start with some of the problems we help solve –
NO WEBSITE TRAFFIC
“Our website sucks. It’s not getting any traffic and it doesn’t capture any leads for our sales team.”
BLOGGING ISN’T WORKING
“All this effort we are putting into blogging just isn’t making any difference.”
PROSPECTING ISN’T WORKING
“Our sales reps are having an extremely difficult time getting the attention of new prospects. What used to work, no longer does.”
WE HAVE NO BRAND AWARENESS
“We are new to the market and we have almost no brand awareness, so our message is falling on deaf ears.”
PPC ADVERTISING ISN’T WORKING
“We are spending a ton of money on PPC advertising and it doesn’t appear to be doing any good.”
COST TO ACQUIRE A CUSTOMER IS TOO HIGH
“Our cost to acquire a new customer is far too high.”
SALES TACTICS AREN’T WORKING
“The things that used to work for prospecting and selling are no longer working like they used to and our growth rate has decreased significantly.”
INEFFECTIVE SALES PROCESS
“Our Account Executives are spending too much time prospecting for new business, instead of talking to qualified leads.”
Who We Are
What’s with the name? Are you guys arms dealers? Do you sell to the military? Neither.
The company name is a metaphor. And our founder was once an artillery officer.
Marketing is to sales as artillery is to infantry. Armies are victorious when the infantry captures and holds territory. Artillery is vital, but ultimate victory cannot be achieved without infantry.
Similarly, in the business world nothing happens until someone sells something. Marketing is playing an increasingly important role in the changing marketing and sales battlefield, but marketing is worthless if it is not linked to increased sales and growing revenues.
Artillery is a marketing agency that helps provide a consistent flow of business development opportunities for businesses who sell to other businesses (B2B) with a complex sale, using inbound marketing.
The companies that call in Artillery are typically small- to medium-sized companies who need to increase sales, are overwhelmed by the increasingly chaotic digital landscape, and are frustrated with how traditional marketing doesn't generate the leads it once did.
Artillery was founded in 2001 by Douglas Burdett, a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast where he interviews authors about the latest in modern marketing.
What We Do
Artillery helps clients adopt modern, inbound marketing strategies and tactics in order to generate more of the right kind of traffic to their websites, convert that traffic into leads and nurture those leads toward a sale. All while constantly measuring and monitoring the marketing analytics.
Services Offered Include:
Reporting & Analysis
Our mission is to help our clients spend more time closing sales than generating leads.