B2B Lead Nurturing
Effective B2B lead nurturing works, and it's a far superior way to move your leads through the sales funnel than general email blasts. Why? Because it's personalized, catered to a prospect or lead's point in the sales cycle, and it keeps your business top of mind as they're evaluating a purchase.
Unfortunately, businesses haven’t adopted lead nurturing to the extent that they have embraced other tools such as email marketing or social media. However, all industry research shows that nurturing your leads, keeping them engaged with your content on an ongoing basis, and gradually introducing them to more advanced stages of the sales cycle can only benefit your bottom line.
Consider the Facts...
Only 25% of leads are legitimate and should advance to sales. Only 50% of leads are qualified but not ready to buy. [Gleanster Research]
Lead nurturing emails get 4-10 times the response rate compared to standalone email blasts. [SilverPop/DemandGen Report]
Research shows that 35-50% of sales go to the vendor that responds first. [InsideSales.com]
Graphic Source: Hubspot