Effective B2B lead nurturing works, and it's a far superior way to move your leads through the sales funnel than general email blasts. Why? Because it's personalized, catered to a prospect or lead's point in the sales cycle, and it keeps your business top of mind as they're evaluating a purchase.
Unfortunately, businesses haven’t adopted lead nurturing to the extent that they have embraced other tools such as email marketing or social media. However, all industry research shows that nurturing your leads, keeping them engaged with your content on an ongoing basis, and gradually introducing them to more advanced stages of the sales cycle can only benefit your bottom line.
Consider the Facts...
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