B2B Search Engine Optimization

Ranking high on search engines is no longer optional, it’s critical:


Screen shot 2012 02 20 at 2.19.09 PM resized 600


  • 70% of the links search users click on are organic—not paid.

  • 60% of all organic clicks go to the top three organic search results.

  • 75% of users never scroll past the first page of search results.

 Source: Hubspot

How To Approach Search Engine Optimization

  1. Hash out a solid a solid search engine optimization strategy (meeting or exceeding website traffic goals is impossible without doing so). This involves significant upfront research to ensure the keywords and phrases being targeted are attainable and worthwhile.

  2. Place those keywords in parts of your backend code and in on-page content to indicate to search engines that your website is a result worth returning for a search term.

  3. Monitor the rankings and traffic is also critical, so that you can double down on what’s working, or adjust the tactics if organic traffic goals are not being met.

Bottom Line: If Google can’t find you, neither will your prospects.

Website SEO “How To” Presentation From Google

(Click the graphic to watch the presentation.)

 B2B SEO resized 600


The Periodic Table of SEO Ranking Factors

(Click the image below to download a PDF version of the expanded table.)

SearchEngineLand Periodic Table of SEO condensed resized 600

The Periodic Table Of SEO Ranking Factors, used with permission