Content Creation Through Blogging

Screen shot 2012 02 20 at 2.31.03 PM resized 600Screen shot 2012 02 20 at 2.31.20 PM resized 600

Website Content is Important

  • Each page on a website is an opportunity to rank for a keyword or phrase. More pages means more chances to rank – enter the magic of content creation.

  • If you have a dynamic business with a long list of services and products, but not individual pages discussing each - then these need to be created.

  • They will help improve rankings for branded terms, as well as key industry descriptors and terms.

But Blogging is More Important:

  • Product pages will be limited to describe the imagethe actual number of products you offer, but topics for blog posts are infinite.

  • Blogs influence purchase decisions by leveraging customer language and topics.

  • Having an active blog will help you index more pages and rank better, as well as create more top-of-the-sales funnel content to attract more leads.

  • Companies that blog have 97% more inbound links.

  • Companies that blog have 434% more indexed pages. 

Click the graphic to the right to download "The Ultimate Guide to Blogging" from the Content Marketing Institute.

 Source: Hubspot