Website Content is Important
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Each page on a website is an opportunity to rank for a keyword or phrase. More pages means more chances to rank – enter the magic of content creation.
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If you have a dynamic business with a long list of services and products, but not individual pages discussing each - then these need to be created.
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They will help improve rankings for branded terms, as well as key industry descriptors and terms.
But Blogging is More Important:
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Product pages will be limited to 
the actual number of products you offer, but topics for blog posts are infinite.
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Blogs influence purchase decisions by leveraging customer language and topics.
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Having an active blog will help you index more pages and rank better, as well as create more top-of-the-sales funnel content to attract more leads.
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Companies that blog have 97% more inbound links.
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Companies that blog have 434% more indexed pages.
Click the graphic to the right to download "The Ultimate Guide to Blogging" from the Content Marketing Institute.
Source: Hubspot