Twitter Marketing

Twitter Marketing

Twitter is a relationship building and relationship maintenance tool; the most obvious business use of Twitter is to meet  potential customers and leads the same way you would at networking event or trade show.    

However, you can also use it to:  

  • Develop and promote your brand   

  • Interact with your customer base     

  • Track what people are saying about your company and brand   

  • Create buzz around upcoming events   

  • Help individual employees act as liaisons to the public   

  • Promote other content you've created, including webinars, blog posts or podcasts    

  • Develop  direct relationships with bloggers and journalists for potential PR placement

Source: HubSpot