Burdett ranked 40th, putting him safely within the "Casey Kasem" portion of this esteemed roster of marketing professionals.
The list was compiled by The Science of Digital Marketing, a social and digital optimization company.
According to The Science of Digital Marketing:
"The methodology... comes from a metasearch that returned 11,000 influencers, ranked by an algorithm that includes 16 different influence metrics including retweets, Twitter lists, Google PageRank, Moz’s website domain authority and page authority and more."
When prompted for a comment, Burdett (host of The Marketing Book Podcast) said nothing. Then he picked up a nearby microphone, dropped it to the floor and immediately exited the building.