Who We Are
Artillery is a marketing agency that provides a consistent flow of business development opportunities for businesses who sell to other businesses (B2B) with a complex sale, using inbound marketing.
The companies that call in Artillery are typically small- to medium-sized companies who need to increase sales, are overwhelmed by the increasingly chaotic digital landscape, and are frustrated with how traditional marketing doesn't generate the leads it once did.
We help our clients do three things:
- Generate the right kind of website traffic
- Convert that traffic into real leads with names and phone numbers
- Nurture those leads until they become paying customers
Artillery was founded in 2001 by Douglas Burdett, a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast where he interviews authors every week about the latest in modern marketing.
Prior to joining Artillery, Pete Humes worked as a newspaper journalist (The Richmond Times-Dispatch, Inside Business), a magazine columnist, an alt-weekly editor and a direct response marketing copywriter.
What We Do
Companies hire us when they’re:
- Lacking awareness
- Not getting enough qualified leads
- Wasting time chasing bad leads
- Fighting a really long sales cycle
- Spending too much to acquire leads and customers
- Struggling to measure marketing results
- Hemorrhaging money on Google Adwords and PPC each month
- Frustrated with poor SEO results
- Yearning for a marketing plan that is connected to growing revenue
How We Do It
This is where we assess your situation, including your company’s sales and revenue growth targets and the hurdles standing in the way. We’ll ask lots of questions of each other and mutually determine if there’s a fit between what you need and what we do well. Click here to schedule a 30-minute call to discuss.
We start with a workshop attended by your management, sales, marketing, and other customer facing stakeholders. That is followed up with customer interviews and online research which goes into a content marketing roadmap that outlines the blog posts, lead generation offers and lead nurturing emails that will kick off your lead generation campaign.
Then we produce the content outlined in content marketing roadmap. That includes all the blog posts, lead generation efforts, video scripts, landing page copy, lead nurturing emails and more.
Finally, we add sales and marketing automation software to your website (or build a new site if you prefer), make any website optimization changes needed, add the lead generation content and get ready to fire.
This is where the blog posts begin to publish, emails go out to your existing contacts, and all eyes go on the sales and marketing analytics as the traffic and leads start to pick up. Based on the results, we do more of what’s working and less of what’s not working.