Problems We Solve
No Website Traffic
“Our website sucks. It’s not getting any traffic and it doesn’t capture any leads for our sales team.”
We Have No Brand Awareness
“We are new to the market and we have almost no brand awareness, so our message is falling on deaf ears.”
Blogging Isn’t Working
“All this effort we are putting into blogging just isn’t making any difference.”
PPC Advertising Isn’t Working
“We are spending a ton of money on PPC advertising and it doesn’t appear to be doing any good.”
Prospecting Isn’t Working
“Our sales reps are having an extremely difficult time getting the attention of new prospects. What used to work, no longer does.”
Sales Tactics Aren’t Working
“The things that used to work for prospecting and selling are no longer working like they used to and our growth rate has decreased significantly.”
Is Artillery The Right Fit For You?
We're not the right agency for every company. But if any of these things resonate with you, it might be worth a 30-minute exploratory call.
1. Is what you sell a complex purchase?
Perhaps it’s expensive, high risk or highly engineered, or maybe there are multiple decision makers involved and a lengthy sales process. Often, these types of buying journeys are found in B2B scenarios.
2. Is your company on the verge of expansion or contraction?
Is now the time for action? There’s so much to gain at each of these inflection points — but only if you seize the opportunity. In chaos lies opportunity.
3. Are you seriously committed to change?
Does the status quo terrify you or do you take a certain comfort in the "same old, same old?" We're going to recommend approaches that are successfully proven to generate results, but they are probably new and different for you. It might be uncomfortable at first.
4. Are you ready to invest your time?
Our approach delivers results over the long term but not necessarily overnight. And it will involve your participation and collaboration in order to create the biggest impact.
5. Do you need to know more about your buyers?
The secret to your business growth lies more with your customers' problems than with your products and services. Unlock those consumer insights and you'll be amazed at the impact. We'll help you do that.
Who We Are
What’s with the name? Are you guys arms dealers? Do you sell to the military? No to both.
The company name is a metaphor. (And our founder was once an artillery officer.)
Marketing is to sales as artillery is to infantry. Armies are victorious when the infantry captures and holds territory. Artillery is vital, but ultimate victory cannot be achieved without infantry.
Similarly, in the business world nothing happens until someone sells something. Marketing is playing an increasingly important role in the changing marketing and sales battlefield, but marketing is worthless if it is not linked to increased sales and growing revenues.
Artillery is a marketing agency that helps provide a consistent flow of business development opportunities for businesses who sell to other businesses (B2B) with a complex sale, using inbound marketing.
The companies that call in Artillery are typically small- to medium-sized companies who need to increase sales, are overwhelmed by the increasingly chaotic digital landscape, and are frustrated with how traditional marketing doesn't generate the leads it once did.
Artillery was founded in 2001 by Douglas Burdett, a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast where he interviews authors every week about the latest in modern marketing.
What We Do
Artillery helps clients adopt modern marketing strategies and tactics in order to generate more of the right kind of traffic to their websites, convert that traffic into leads and nurture those leads toward a sale. All while constantly measuring and monitoring the marketing analytics.
Our mission is to help our clients spend more time closing sales than generating leads.