According to a myth in many cultures, cats have multiple lives. The number of lives varies from five to nine.
With the growing demand for content marketing, smart marketers are beginning to give their successful blog posts additional lives.
Based on the latest B2B Content Marketing study by Content Marketing Institute and MarketingProfs, 93% of B2B marketers are using content marketing.
And the majority of those B2B marketers are increasing their amount of content marketing.
While blog post are often the genesis of additional, repurposed content, the actual blog post can come back to life, too.
Often, an “evergreen” piece of content can continue to gain readership long after it is published. However, there may be certain facts or figures that need to be updated.
The good news is that it often makes more sense to simply update a popular blog post rather than create an entirely new post on the same subject. This is particularly important in preserving good search engine rankings that a popular post already has.
Best of all, it doesn’t take much time and you already know the post is popular. Think of it as a sequel to a summer blockbuster. Except it won’t bomb.
Here are the five steps you need to take to give an already popular blog post a new life. Or several.
That's it. Now go forth and republish!