In a whitepaper by B2B marketing specialist Christina "CK" Kerley, she describes the speed and enormity of the mobile revolution.
"The statistics are nothing short of surreal: a global embedded base of 5‐billion mobile subscriptions, bolstered by a 40% growth rate in smartphones for 2011, compounded by a whopping 240% year‐over‐year surge in mobile social networking, and topped‐off with 100% growth forecast for tablet computers this year. In fact, mobile integration represents the most sound business case that the B2B boardroom has ever seen, or imagined."
However, one of the biggest impediments for mobile marketing in the B2B world is perception. Many still think of mobile marketing as the bailiwick of consumer marketers.
"...mobile is how professionals stay in contact with their teams, stay abreast of breaking developments in their industries, and stay competitive in a 24‐7 global business world. Moreover, the perception held by many B2B marketers that mobile is purely a consumer marketing media is akin to thinking that professionals 'disconnect' when they arrive at work... when exactly the opposite is true."
Here is my summary of how B2B companies can join the mobile marketing revolution.
Click here to download a copy of The Mobile Revolution & B2B: Why Mobile Ignites A Revolution And The Marketing Imperatives For Today’s B2Bs or view the SlideShare presentation below.
A video clip of Christina "CK" Kerley on B2B mobile marketing...