The #1 Step To Take To Create B2B Marketing Goals

What is the most elusive part of setting B2B marketing goals? The answer is anchoring them into the company and its business goals.

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Topics: b2b marketing, marketing strategy, business strategy

How Much Should You Be Spending On B2B Marketing?

When developing a B2B marketing budget, the smart money is on revenue goals and related lead generation rather than past budgets or competitors.  

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Topics: b2b marketing, lead generation, marketing budgets

5 Of The Fastest Ways To Improve Your B2B Marketing

Are you a B2B marketer who needs to make big improvements fast and are overwhelmed at all the options? Don't be. Focus on these 5 areas and you'll be a winner in no time.

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Topics: b2b marketing, content marketing, marketing analytics, buyer personas, marketing automation

How B2B Marketers Can Use Social Proof To Bag More Leads

B2B marketers who skillfully leverage social proof can increase website traffic, leads and sales. Here's how your social proof can take flight.

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Topics: b2b marketing, social media, social proof

5 Ways Raving Fans Can Help Increase Your B2B Blog Traffic

B2B marketers who enlist the support of their fans and stakeholders to evangelize their blog can boost traffic, leads and sales. Here's how to do it.

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Topics: b2b marketing, blogging, media relations

The 4 Easiest Ways To Get More Email Subscribers For Your B2B Blog

Growing your B2B blog's email subscriber list is the best barometer of success toward increased leads and sales. Here are four easy ways to get more subscribers.

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Topics: b2b marketing, blogging, email marketing

9 Ways To Get More Prospects To Discover Your B2B Blog

Great blog content alone is not enough to get more readers, links, shares and conversions. These nine tactics will get your B2B blog discovered by more readers.

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Topics: b2b marketing, content marketing, blogging

Why B2B Companies Should Worry More About Customers Than Competitors

Research shows that B2B companies with a greater focus on their customers than their competition will grow faster and be more profitable.

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Topics: b2b marketing, business strategy, competitive strategy

How To Talk to Management About New Approaches to B2B Marketing

A big challenge for B2B marketers is getting management to understand and approve new marketing methods. One successful approach is to educate with questions.

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Topics: b2b marketing, inbound marketing, marketing trends

The Two "Must Haves" For Successful B2B Email Marketing Campaigns

B2B marketers who are able to help their email subscribers rather than annoy them will be much more successful in generating leads and sales.

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Topics: b2b marketing, lead nurturing, email marketing

 
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