You've got leads, but are you focusing on the most promising ones? Use this simple approach to more profitably prioritize your B2B sales efforts.
Are you getting lots of leads but not enough sales? Lead scoring can help you practice smart B2B sales triage, while boosting conversions and revenues.
Are you tired of the childish bickering and finger pointing between Sales and Marketing? Here's how to use inbound marketing to make peace between the two and boost revenues.
B2B companies that align marketing with sales experience 20% annual revenue growth. Here's how to do it.
With a thought leadership marketing strategy, B2B companies can influence buyers, outflank the competition and expedite the purchase cycle.
B2B companies who systematically measure and monitor their customer engagement can lessen their dependence on lowest prices – and increase revenues and profitability.
B2B marketers who use lead scoring can improve the quality of leads passed to sales, and help increase close rates and revenues.
Many marketers are still evaluated based on the number of leads provided to sales. Most of the time, the leads are handed off to sales with the expectation that all the leads will be called.
However, after a few lead follow up calls, sales often determines that many of the leads are "junk" (i.e. not ideal prospects who were ready to buy).