B2B companies who blog can benefit from all the essential marketing nutrients it provides, including increased awareness, better quality leads and sales.
To grow a business today, modern marketing techniques are essential. Specifically, businesses need to generate more website visitors, convert them to leads, turn those leads into customers, and continuously analyze every step of the process.
B2B companies that blog effectively can increase awareness, preference and credibility, as well as generate and nurture leads all the way down the sales funnel.
The U.S. Army's blogging program, in support of its recruiting efforts, was discussed in an interview conducted by Michael Stelzner from Social Media Examiner. Commenting on the Army's blogging was Greg Swan, VP of Digital Strategy at Weber Shandwick, one of the Army's marketing agencies.
B2B companies who blog are able to increase awareness, credibility, search engine rankings and leads - all while linking marketing efforts back to business goals.
The Content Marketing Institute (CMI) describes blogs this way:
What is a ‘Blog’? Shorthand for “Weblog,” a blog offers an easy way to present brief chunks of frequently refreshed Web content. Backed with easy-to-use technologies for syndication (e.g., RSS), comments and trackbacks, blogs are often the blazing centers of social media solar systems that can incorporate sophisticated SEO strategies and community-building campaigns.
B2B Marketers who blog can increase awareness, credibility and leads, while improving their search engine rankings.
Exponential power is a force that starts slow, but then grows increasingly faster over time, in a non-linear fashion.
In today's marketing world, blogs have exponential power.
Benefits of blogs to B2B marketers can include: