How to Arm Your B2B Blog for Maximum Marketing Firepower

With the right aim, B2B companies can use blogging to increase awareness and preference, attract qualified leads, boost sales and grow their business.

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Topics: b2b marketing, blogging, lead generation, buyer personas, search engine optimization (SEO)

Why Blogging Is The Most Nutritious of the B2B Marketing Food Groups

B2B companies who blog can benefit from all the essential marketing nutrients it provides, including increased awareness, better quality leads and sales.

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Topics: b2b marketing, blogging, lead generation, search engine optimization (SEO), online marketing

5 Easy Pieces to Turn Your Website Into a B2B Marketing Machine

To grow a business today, modern marketing techniques are essential. Specifically, businesses need to generate more website visitors, convert them to leads, turn those leads into customers, and continuously analyze every step of the process.

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Topics: b2b marketing, blogging, marketing analytics, lead generation, lead nurturing

What B2B Marketers can Learn About Blogging From the U.S. Army

B2B companies that blog effectively can increase awareness, preference and credibility, as well as generate and nurture leads all the way down the sales funnel.

The U.S. Army's blogging program, in support of its recruiting efforts, was discussed in an interview conducted by Michael Stelzner from Social Media Examiner. Commenting on the Army's blogging was Greg Swan, VP of Digital Strategy at Weber Shandwick, one of the Army's marketing agencies.

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Topics: b2b marketing, blogging, lead generation, lead nurturing

12 Reasons Why Blogging Is The #1 B2B Marketing Tactic

B2B companies who blog are able to increase awareness, credibility, search engine rankings and leads - all while linking marketing efforts back to business goals.

The Content Marketing Institute (CMI) describes blogs this way:

What is a ‘Blog’? Shorthand for “Weblog,” a blog offers an easy way to present brief chunks of frequently refreshed Web content. Backed with easy-to-use technologies for syndication (e.g., RSS), comments and trackbacks, blogs are often the blazing centers of social media solar systems that can incorporate sophisticated SEO strategies and community-building campaigns.

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Topics: b2b marketing, blogging, search engine optimization (SEO)

Why a B2B Marketer's Blog Can Have Exponential Power

B2B Marketers who blog can increase awareness, credibility and leads, while improving their search engine rankings.

Exponential power is a force that starts slow, but then grows increasingly faster over time, in a non-linear fashion.

In today's marketing world, blogs have exponential power.

Benefits of blogs to B2B marketers can include:

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Topics: b2b marketing, content marketing, blogging, search engine optimization (SEO)

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