How a Strong Brand Can Grow a B2B Marketer's Sales

B2B marketers who build and leverage a strong brand can gain a strategic competitive advantage and enjoy explosive sales growth.

Mention “branding” to B2B management, and logos may come to mind.

But, a logo is not a brand.

According to Branding Strategy Insider, a BRAND = [Prediction of what to expect] X [emotional power of that expectation].

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Topics: brand development, branding, b2b marketing, sales

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