7 Ways To Never Run Out Of Magnetic B2B Blog Topics

Are you worried the well of ideas for your B2B blog will run dry? Fear not. Here are seven ways to keep the good ideas flowing.

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Topics: b2b marketing, blogging, buyer personas

5 Things You Must Know About Your Buyer Persona To Generate Leads

Would you like to know which marketing content to deliver to whom and exactly when? Here's how to stop guessing about your buyer persona and know.

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Topics: b2b marketing, buyer personas, marketing research

Inbound Marketing Takes Time: How Should You Be Using Yours?

Starting inbound marketing is like preparing a ship and its crew to go on a long sea voyage. Once underway, here's what needs to happen.

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Topics: inbound marketing, marketing analytics, buyer personas

5 Of The Fastest Ways To Improve Your B2B Marketing

Are you a B2B marketer who needs to make big improvements fast and are overwhelmed at all the options? Don't be. Focus on these 5 areas and you'll be a winner in no time.

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Topics: b2b marketing, content marketing, marketing analytics, buyer personas, marketing automation

Two Landing Page Tips To Make You Look Like A B2B Marketing Genius

B2B marketers can dramatically boost their lead conversions by researching buyer personas and increasing the number of landing pages.

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Topics: b2b marketing, lead generation, buyer personas, landing pages

How to Arm Your B2B Blog for Maximum Marketing Firepower

With the right aim, B2B companies can use blogging to increase awareness and preference, attract qualified leads, boost sales and grow their business.

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Topics: b2b marketing, blogging, lead generation, buyer personas, search engine optimization (SEO)

Ready, Aim, Fire: The 3 Steps For Powerful B2B Website Optimization

Successfully optimizing your B2B website to attract and convert visitors (and close sales) requires a deep understanding of your buyer personas, the website experience they need, and the right on-page SEO.

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Topics: website development, buyer personas, search engine optimization (SEO), internet marketing

How Buyer Personas Can Sharpen B2B Marketing

B2B marketers who develop a composite picture of the real people who buy, or might buy their products can form a bond of customer trust that most rivals can not overcome.


Many B2B marketers have only the faintest idea what lies behind their customers’ buying decisions. They think they know, but a lot of presumption is involved.

The truth is, buying decisions are driven by emotional factors which are then justified with rational factors about the product and the price. Add to that any number of subjective factors like office politics, conflicting priorities, and you need a sharp knife to cut through it all.

That’s why the emergence of buyer personas as a marketing tool is becoming increasingly popular.

In Adele Revella’s “The Buyer Persona Manifesto,” she offers this definition of a buyer persona:

"It’s an archetype, a composite picture of the real people who buy, or might buy, products like the ones you sell."

Buyer personas are like an avatar crafted from direct interviews with as many buyers as possible. And from their behavior observed at conferences, social media, etc.

Other characters who influence the buyer’s decision-making process will emerge from this research: procurement people, bosses, rivals, etc.

It’s important to remember that this buyer persona is not necessarily your customer. The development of the persona helps you discern the difference between who you THINK your customer is versus who you real customer is. Flowing from that is a wealth of strategic insights about not only who your customer is, but also how to talk to them.

"So instead of talking at the buyer, blurting out a “me-me-me” narrative with absolutely no consideration of his real concerns, marketers can get straight to the heart of the matter."

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Topics: b2b marketing, content marketing, buyer personas

 
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