B2B Digital Marketing = (Faster Growth) + (Higher Profits)

B2B marketers who fully embrace digital marketing can grow faster and have higher profits.

Firms that embrace online marketing grow faster, according to a study by Hinge Research Institute.  The study surveyed 500 firms and 20 online marketing experts.

Key findings about the faster growing companies include:

  • Firms generating 40% or more of their leads online grow 4x faster than those with no online leads

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Topics: b2b marketing, content marketing, inbound marketing, increasing revenues, digital marketing

Top 10 Content Marketing Tactics for B2B Companies

B2B marketers who use content marketing are able to reduce the cost of leads, increase awareness and position themselves as thought leaders.

Content marketing, as defined by the Content Marketing Institute, is

"... a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action."

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Topics: b2b marketing, content marketing, inbound marketing

Why B2B Marketers Should Use Slideshare for Content Marketing

B2B marketers who use SlideShare can increase awareness and credibility, generate leads and rank higher with search engines.

SlideShare is the YouTube of slide sharing websites. Its users include B2B marketers, The White House, and the US Army and Navy.

It is the largest presentation sharing community on the Internet. On SlideShare, you can upload and share (publicly or privately) presentations, videos, music files and more.

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Topics: b2b marketing, content marketing, search engine optimization (SEO), slideshare

How B2B Companies Achieve "Air Superiority" With Inbound Marketing

B2B marketers who adopt inbound marketing tactics can outsmart their competition while increasing brand awareness, brand preference and leads.

Inbound marketing is a marketing strategy that focuses on getting found by prospects. This sense is related to relationship marketing and Seth Godin's idea of permission marketing. David Meerman Scott recommends that marketers "earn their way in" (via publishing helpful information on a blog etc.) in contrast to outbound marketing where they used to have to "buy, beg, or bug their way in" (via paid advertisements, issuing press releases in the hope they get picked up by the trade press, or paying commissioned sales people, respectively).WIKIPEDIA

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Topics: b2b marketing, content marketing, inbound marketing, marketing strategy

How B2B Marketers Can Find New Customers

B2B marketers can find new customers by adopting demand generation tactics such as providing educational content, making their website an educational hub, using marketing automation software and nurturing decision makers until they are ready.

"Demand generation is the focus of targeted marketing programs to drive awareness and interest in a company’s products and/or services. Commonly used in business to business, business to government, or longer business to consumer sales cycles, demand generation involves multiple areas of marketing and is really the marriage of marketing programs coupled with a structured sales process." WIKIPEDIA

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Topics: b2b marketing, content marketing, demand generation, website development, marketing metrics

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