How B2B Marketers Can Find New Customers

B2B marketers can find new customers by adopting demand generation tactics such as providing educational content, making their website an educational hub, using marketing automation software and nurturing decision makers until they are ready.

"Demand generation is the focus of targeted marketing programs to drive awareness and interest in a company’s products and/or services. Commonly used in business to business, business to government, or longer business to consumer sales cycles, demand generation involves multiple areas of marketing and is really the marriage of marketing programs coupled with a structured sales process." WIKIPEDIA

Read More

Topics: b2b marketing, content marketing, demand generation, website development, marketing metrics

Lead Generation Manufacturers

Marketing Book Podcast