Amidst the revolution in the modern B2B marketing world, many executives and their marketing world view remain stuck in the past, while others are evolving and thriving. Here's how you can reign supreme.Read More
B2B marketers who master the basics of search engine optimization can improve their ability to be found online, increase awareness, reduce marketing costs and compound the benefits over the long term.
B2B companies that make the strategic, organizational, and operational changes to leverage digital marketing can become more agile, more productive, and accelerate revenue growth.
B2B firms who stay abreast of the latest marketing trends can better diversify into additional markets, evolve and grow.
In an annual survey of marketing executives, Unica (a marketing solutions division of IBM) identified key trends that illustrate the "industrial revolution" occurring in the marketing world.
Here's a recap of the most important B2B marketing trends:
- Marketers are getting the explosion of data under control. The #1 issue for marketers, according to 62% of respondents was "turning data into action." Marketers identified "measurement, analysis & learning" as the biggest impediment to action.
B2B marketers who fully embrace digital marketing can grow faster and have higher profits.
Firms that embrace online marketing grow faster, according to a study by Hinge Research Institute. The study surveyed 500 firms and 20 online marketing experts.
Key findings about the faster growing companies include:
Firms generating 40% or more of their leads online grow 4x faster than those with no online leads