B2B companies who create marketing that their prospects and customers love can sell more, keep their customers longer and be less reliant on price competition.
If you are a marketer, there's good news and bad news about how you are perceived by the general public:
- The good news is that, according to recent polling, marketers are held in higher regard than lobbyists, car salespeople and members of Congress. That's a relief.
- The bad news is that marketers are held in lower esteem than stockbrokers, labor union leaders and, gasp, lawyers! Ouch.