B2B firms who stay abreast of the latest marketing trends can better diversify into additional markets, evolve and grow.
In an annual survey of marketing executives, Unica (a marketing solutions division of IBM) identified key trends that illustrate the "industrial revolution" occurring in the marketing world.
Here's a recap of the most important B2B marketing trends:
- Marketers are getting the explosion of data under control. The #1 issue for marketers, according to 62% of respondents was "turning data into action." Marketers identified "measurement, analysis & learning" as the biggest impediment to action.