B2B marketers with quality content can generate more leads by using customer surveys, clear conversion paths and social conversion.
With the right aim, B2B companies can use blogging to increase awareness and preference, attract qualified leads, boost sales and grow their business.
B2B companies who blog can benefit from all the essential marketing nutrients it provides, including increased awareness, better quality leads and sales.
B2B marketers who artfully blend the four essential ingredients of inbound marketing will have a recipe for consistently delicious success.
With a thought leadership marketing strategy, B2B companies can influence buyers, outflank the competition and expedite the purchase cycle.
To grow a business today, modern marketing techniques are essential. Specifically, businesses need to generate more website visitors, convert them to leads, turn those leads into customers, and continuously analyze every step of the process.
B2B companies who measure their trade show ROI are able to increase the effectiveness of their marketing investment and determine which shows are working. And which aren’t.
For many companies, trade show marketing is driven by one the most powerful forces on the planet: inertia.
Many companies keep going to the same trade shows every year without much hard analysis of if the trade show is generating a positive ROI. Additionally, there are other trade shows marketers are not attending which might be a better investment.
B2B companies who create marketing that their prospects and customers love can sell more, keep their customers longer and be less reliant on price competition.
If you are a marketer, there's good news and bad news about how you are perceived by the general public:
- The good news is that, according to recent polling, marketers are held in higher regard than lobbyists, car salespeople and members of Congress. That's a relief.
- The bad news is that marketers are held in lower esteem than stockbrokers, labor union leaders and, gasp, lawyers! Ouch.
B2B marketers who adapt to the tectonic shifts in marketing can reap enormous benefits to both their company and career.
As the apocryphal Chinese curse goes, “May you live in interesting times.” Most B2B marketers can relate as they race to keep up with the new and ever-changing best practices of marketing effectiveness.
The current revolution from outbound to inbound marketing is akin to when the horse and buggy industry was faced with the automobile. Some in that industry adapted to the sea change. Many did not.