How Landing Pages Are Like Having Your Own NSA For B2B Marketing

Website landing pages can provide B2B marketers 24/7 information gathering to help increase leads, shorten the sales cycle and close more sales.

Read More

Topics: b2b marketing, lead generation, landing pages

3 Tips For Creating Killer B2B Content That Generates Leads

B2B marketers with quality content can generate more leads by using customer surveys, clear conversion paths and social conversion.

Read More

Topics: b2b marketing, content marketing, lead generation

How to Arm Your B2B Blog for Maximum Marketing Firepower

With the right aim, B2B companies can use blogging to increase awareness and preference, attract qualified leads, boost sales and grow their business.

Read More

Topics: b2b marketing, blogging, lead generation, buyer personas, search engine optimization (SEO)

Why Blogging Is The Most Nutritious of the B2B Marketing Food Groups

B2B companies who blog can benefit from all the essential marketing nutrients it provides, including increased awareness, better quality leads and sales.

Read More

Topics: b2b marketing, blogging, lead generation, search engine optimization (SEO), online marketing

The Four Ingredients Needed for Scrumptious Inbound B2B Marketing

B2B marketers who artfully blend the four essential ingredients of inbound marketing will have a recipe for consistently delicious success.

Read More

Topics: b2b marketing, inbound marketing, marketing analytics, lead generation, lead nurturing, email marketing

How Thought Leadership Can Help B2B Companies Avoid The RFP Process

With a thought leadership marketing strategy, B2B companies can influence buyers, outflank the competition and expedite the purchase cycle.

Read More

Topics: business development, b2b sales, lead generation

5 Easy Pieces to Turn Your Website Into a B2B Marketing Machine

To grow a business today, modern marketing techniques are essential. Specifically, businesses need to generate more website visitors, convert them to leads, turn those leads into customers, and continuously analyze every step of the process.

Read More

Topics: b2b marketing, blogging, marketing analytics, lead generation, lead nurturing

How B2B Companies Can Know If Their Trade Show Marketing Works

B2B companies who measure their trade show ROI are able to increase the effectiveness of their marketing investment and determine which shows are working. And which aren’t. 



For many companies, trade show marketing is driven by one the most powerful forces on the planet: inertia.

Many companies keep going to the same trade shows every year without much hard analysis of if the trade show is generating a positive ROI. Additionally, there are other trade shows marketers are not attending which might be a better investment.

Read More

Topics: lead generation, trade show marketing, marketing ROI

How To Create Lovable B2B Marketing with HubSpot 3

B2B companies who create marketing that their prospects and customers love can sell more, keep their customers longer and be less reliant on price competition.

If you are a marketer, there's good news and bad news about how you are perceived by the general public:

    • The good news is that, according to recent polling, marketers are held in higher regard than lobbyists, car salespeople and members of Congress. That's a relief.
    • The bad news is that marketers are held in lower esteem than stockbrokers, labor union leaders and, gasp, lawyers! Ouch.
Read More

Topics: b2b marketing, content marketing, inbound marketing, marketing analytics, lead generation, lead nurturing, social media, hubspot 3

How To Evolve as a B2B Marketer in Just 8 Weeks

B2B marketers who adapt to the tectonic shifts in marketing can reap enormous benefits to both their company and career.

As the apocryphal Chinese curse goes, “May you live in interesting times.”  Most B2B marketers can relate as they race to keep up with the new and ever-changing best practices of marketing effectiveness.

The current revolution from outbound to inbound marketing is akin to when the horse and buggy industry was faced with the automobile.  Some in that industry adapted to the sea change. Many did not.

Read More

Topics: b2b marketing, content marketing, inbound marketing, marketing analytics, lead generation, lead nurturing, search engine optimization (SEO), sales

 
New Call-to-action
 
 

Marketing Book Podcast


 

SMT-contributor