Top 6 Marketing Weapons for the New B2B Arsenal

Armed with the right marketing weapons, B2B companies can successfully outgun competitors who are larger, more established and better funded.

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Topics: b2b marketing, content marketing, marketing analytics, lead nurturing, search engine optimization (SEO)

What B2B Marketers can Learn About Blogging From the U.S. Army

B2B companies that blog effectively can increase awareness, preference and credibility, as well as generate and nurture leads all the way down the sales funnel.

The U.S. Army's blogging program, in support of its recruiting efforts, was discussed in an interview conducted by Michael Stelzner from Social Media Examiner. Commenting on the Army's blogging was Greg Swan, VP of Digital Strategy at Weber Shandwick, one of the Army's marketing agencies.

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Topics: b2b marketing, blogging, lead generation, lead nurturing

Why B2B Lead Nurturing Can Be The Golden Ticket to Sales Success

B2B marketers who excel at lead nurturing are growing their businesses rather sweetly by generating more sales-ready leads at a lower cost per lead.

Leads are the lifeblood of any B2B business, and many companies are good at generating them.

However, the problem with leads (and there is one), is that according to Brian Carroll, author of Lead Generation for the Complex Sale, up to 95% of qualified prospects on your Website are there to research and are not yet ready to talk with a sales rep, but as many as 70% will eventually buy from you or one of your competitors.

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Topics: b2b marketing, lead generation, lead nurturing, sales

B2B Social Media - What to Look For Before You Leap

When properly implemented, social media can help B2B companies develop early-stage prospect relationships, nurture leads, speed up the sales cycle and deepen customer relationships.

Social media is here to stay. And not just for business to consumer sales -- social media is playing a larger role in the B2B decision-making process for high-cost, long sales cycle purchases that involve many stakeholders.

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Topics: b2b marketing, lead nurturing, social media marketing

5 Steps to Developing a B2B Email Marketing Plan

B2B marketers who are smart about email marketing can build awareness and preference, and generate cost-effective leads and inquiries.

Email marketing is one of the most effective marketing tactics available.  In an Ad Effectiveness Survey commissioned by Forbes Media, email and e-newsletter marketing is the second most effective tool for acquiring customers (after search engine optimization).

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Topics: b2b marketing, lead generation, lead nurturing, email marketing

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