Work Hard, or Work Smart? Automate Your B2B Lead Nurturing

Are you losing touch with B2B prospects who are not ready to buy, but might buy from you in the future? Automated lead nurturing will help you keep in touch. 

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Topics: b2b marketing, lead nurturing, marketing automation

5 Of The Fastest Ways To Improve Your B2B Marketing

Are you a B2B marketer who needs to make big improvements fast and are overwhelmed at all the options? Don't be. Focus on these 5 areas and you'll be a winner in no time.

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Topics: b2b marketing, content marketing, marketing analytics, buyer personas, marketing automation

How B2B Companies Can Link Marketing with Sales

With marketing automation tools, B2B companies can close the gap between marketing and sales by seamlessly and consistently nurturing prospects with relevant information at every stage of the sales cycle.

In a Forrester report, author Jeff Ernst defines marketing automation:

"Tooling and process that help generate new business opportunities, improve potential buyers’ propensity to purchase, manage customer loyalty, and increase alignment between marketing activity and revenue."

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Topics: b2b marketing, sales, marketing automation

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