With a social media engagement strategy, inbound marketers can make sure they not only pick the right social media networks, but also use the right tone and message in order to connect with their prospects, customers and advocates.
B2B companies who focus on their impact on customer success can significantly improve their profitability, revenue, and relationship growth.When asked to describe what they do, most B2B companies will tell you that they provide a product or service at the lowest possible price.
But companies that focus exclusively on product and price are doing the bare minimum to survive.
B2B marketers who adopt inbound marketing tactics can outsmart their competition while increasing brand awareness, brand preference and leads.
Inbound marketing is a marketing strategy that focuses on getting found by prospects. This sense is related to relationship marketing and Seth Godin's idea of permission marketing. David Meerman Scott recommends that marketers "earn their way in" (via publishing helpful information on a blog etc.) in contrast to outbound marketing where they used to have to "buy, beg, or bug their way in" (via paid advertisements, issuing press releases in the hope they get picked up by the trade press, or paying commissioned sales people, respectively).WIKIPEDIA