How B2B Marketers Can Boost Leads With Online Display Advertising

With targeted online display advertising, B2B marketers can enhance the effectiveness of their search advertising and email marketing, increase leads and boost conversions.

The current state of online display advertising brings to mind Mark Twain's quip, "The reports of my death have been greatly exaggerated."

Online advertising has been growing actually, and according to eMarketer, the dollars spent on display will surpass search advertising by 2015.

Part of that growth is due to the increasing sophistication of targeted online display advertising.

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Topics: b2b marketing, email marketing, online display advertising, search engine marketing (SEM)

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