B2B companies looking to use social media to increase awareness, preference and qualified leads can learn a lot from one of the foremost social media marketers outside the business world: the U.S. Army.
B2B marketers who adopt top-flight social media policies and best practices can lift their profile, generate better quality leads and grow their business.
In the next 3-5 years, social media will go from the least used customer engagement tactic to the second, surpassed only by face-to-face interaction.
For many B2B marketers, the hardest part of implementing or improving their social media is getting started. Here's a book that can help.
For B2B marketers who embrace social media, it can be a boon with growth-generating potential. However, for those B2B marketers who are unwilling or unable to recognize social media's growing influence and power, it can spell serious trouble.
In "The Social Media Management Handbook" by Accenture executives Nick Smith, Robert Wollan and Catherine Zhou, the authors tackle the thorny issue of implementing a successful, integrated social media program for businesses.