B2B Marketers: How to Market Your Webinar

If properly marketed, webinars can help B2B marketers cost-effectively raise their profile and generate leads.

Webinars, or web-based seminars are presentations transmitted over the Web, and include interaction of various types between the audience and the presenter.

Because of their emphasis on educating rather than hard-selling, webinars have become a popular and effective means of marketing, particularly in the business-to-business arena.

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Topics: b2b marketing, content marketing, lead generation, webinars

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