While search engine optimization gets all the notoriety and attention, website optimization actually yields better results. Here’s how to do it.
Not generating enough leads on your website? Don't get angry: Include these powerful things and your B2B lead generation can be an unstoppable force.
Worried that your website's not catching more leads? Don't be. Lots of B2B companies are in the same boat. Here's how you can start reeling them in.
If you’ve ever heard the term “bounce rate” and wondered what it meant, it has nothing to do with writing bad checks or nightclub security.
“If a tree falls in a forest and no one is around to hear it, does it make a sound?" That age-old philosophical question also could apply to website development, because a B2B website is invisible if no one visits it.
Successfully optimizing your B2B website to attract and convert visitors (and close sales) requires a deep understanding of your buyer personas, the website experience they need, and the right on-page SEO.
While Search Engine Optimization (SEO) has changed dramatically in recent years, a misperception lingers that it is a nip and tuck treatment that can be done separately from website development.
B2B marketers can find new customers by adopting demand generation tactics such as providing educational content, making their website an educational hub, using marketing automation software and nurturing decision makers until they are ready.
"Demand generation is the focus of targeted marketing programs to drive awareness and interest in a company’s products and/or services. Commonly used in business to business, business to government, or longer business to consumer sales cycles, demand generation involves multiple areas of marketing and is really the marriage of marketing programs coupled with a structured sales process." WIKIPEDIA