Overall revenues for Fortune 500 Aerospace and Defense firms were relatively flat even though the number of A&D companies on the list grew from 10 to 11.
With an increase of just 4% (from $315.3 billion to $328.6 billion), overall revenues for the Fortune 500 Aerospace and Defense were relatively flat. Half of that percentage increase represents a newcomer to the Fortune 500: Spirit AeroSystems Holdings.As aerospace and defense firms diversify into commercial markets, their marketing is becoming more important.
Since an aerospace and defense company’s website is one of its most important marketing assets, I ran each of the Fortune 500 A&D websites through Marketing Grader. This free tool analyzes a website based on the 3 pillars of inbound marketing: 1) getting found online, 2) converting visitors to leads, and 3) measuring effectiveness.
Marketing Grader is a “tough grader.” A score in the 80′s is very good (congratulations to Boeing and Lockheed Martin). And if your site’s score is low, there are a number of things that can be done to improve it in a relatively short period of time. In fact, when you run your own site through Marketing Grader, a comprehensive report is generated outlining how to improve your site’s marketing effectiveness.
One of the best things a defense contractor can do to improve their marketing effectiveness is to have a company blog with content that is useful to the people they need to reach to make a sale (i.e. not your company announcements). Here is a recent article about the benefits of blogging for defense contractors:
Social media is a marketing tactic that is getting increased adoption and usage by aerospace and defense companies. Social media is enabling these firms to increase awareness amongst key audiences, including customers, partners and potential employees. But as the study referenced in “15 Reasons Why More Aerospace & Defense CEOs are “Liking” Social Media,” it is just plain good for business.
Given the growing importance of Twitter to aerospace and defense companies, I have included a link to each company’s Twitter account if I was able to locate one. I have also set up a list on Twitter of the defense contractors on the Fortune 500 which can be seen by clicking here or on the adjacent graphic.
Similarly, given the many benefits of having a LinkedIn company page, I have included links to each company’s LinkedIn company page.
Now onto the good stuff. The companies listed below are based on The Fortune 500's "Aerospace & Defense" industry search filter. Included are links to each company's website and Fortune 500 financial data.
27. Boeing ($90.8 billion revenues) Website Grade: 86%
45. United Technologies ($65.1 billion) Website Grade: 64%
64. Lockheed Martin ($45.6 billion) Website Grade: 81%
100. General Dynamics ($30.9 billion) Website Grade: 47%
124. Northrop Grumman ($24.0 billion) Website Grade: 69%
129. Raytheon ($22.8 billion) Website Grade: 63%
219. Textron ($13.9 billion) Website Grade: 76%
252. L-3 Communications ($12.1 billion) Website Grade: 57%
302. Precision Castparts ($9.6 billion) Website Grade: 43%
390. Huntington Ingalls Industries ($7.0 billion) Website Grade: 59%
396. Spirit AeroSystems Holdings ($6.8 billion) Website Grade: 38%
507. Rockwell Collins ($5.0 billion) Website Grade: 63%
539. Orbital ATK ($4.8 billion) Website Grade: 51%
603. B/E Aerospace ($4.2 billion) Website Grade: 51%
604. Exelis ($4.2 billion) Website Grade: 55%
644. Triumph Group ($3.8 billion) Website Grade: 43%
825. Moog ($2.6 billion) Website Grade: 47%
834. Curtis-Wright ($2.6 billion) Website Grade: 46%
904. TransDigm Group ($2.4 billion) Website Grade: 29%
934. Delta Tucker Holdings ($2.3 billion) Website Grade: 83%
972. Esterline Technologies ($2.1 billion) Website Grade: 43%
997. AAR ($2.0 billion) Website Grade: 63%
Below, you can scroll through the latest real-time Tweets from these A&D companies on the Fortune 500.