How One Tweak Can Improve A Defense Contractor’s Content Marketing

Do you want to build preference with the right government customers? Content marketing is the new heavy artillery. But it's all about the aiming.

Market Connections and Merritt Group have released the 2015 Federal Content Marketing Review.

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7 Ways Defense Contractors Can Stay Resupplied With Blog Ammo

Are you worried about running out of content for your defense firm's blog? Fear not – here are seven ways to keep a constant resupply of idea ammo.


The popularity of reading blogs continues to grow amongst government decision makers.

In Market Connections' sixth annual Federal Media & Marketing Study™ the media usage of 3,700 federal decision makers was analyzed, along with their demographics, job function and purchasing habits. Just over one half of the respondents are in a defense- or military-related government agency.

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5 Things A Defense Contractor Blog Needs To Ignite Business Development

Do you want to ignite your defense firm's business development efforts? A smart approach to blogging can make that happen. Here's how.


In Market Connections' sixth annual Federal Media & Marketing Study™ the media usage of 3,700 federal decision makers was analyzed, along with their demographics, job function and purchasing habits. Just over one half of the respondents are in a defense- or military-related government agency.

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5 Customer Insights Defense Firms Need For Effective Content Marketing

Content marketing is becoming one of the most effective means of reaching government buyers. To avoid becoming overwhelmed, start with your buyer.

Market Connections has released its sixth annual Federal Media & Marketing Study™. The report analyzes media usage of 3,700 federal decision makers, as well as their demographics, job function and purchasing habits. Just over one half of the respondents are in a defense- or military-related government agency

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Government Contract RFPs: 12 Red Flags To Ignore At Your Own Peril

Most government RFPs are lost before one word of the proposal is written. Address these 12 red flags beforehand and you can win with flying colors.

This guest post is by Jim McCarthy, Principal Owner and Technical Director, AOC Key Solutions, Inc. (KSI), a federal contracting proposal and business development consulting firm. Since 1983, KSI has helped clients win over $130 billion in federal contracts. 


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Why A Defense Contractor Website Needs A Blog Like A Jet Needs Fuel

If you want to overhaul your defense firm's website into a business development machine, the most important part to include is a blog. Here's why.


Market Connections has released its sixth annual Federal Media & Marketing Study™. The report analyzes media usage of 3,700 federal decision makers, as well as their demographics, job function and purchasing habits. Just over one half of the respondents are in a defense- or military-related government agency

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Top 5 Most Popular Defense Contractor Marketing Articles (2014)

While 2014 was another year of uncertainty for defense contractors, Fire Support's readership continued to grow. Here are the 5 most read articles.

photo credit: ** RCB ** via photopincc

These are the most popular articles from 2014. Notice I said articles, and not “lists” or “pages.” There’s a difference. Technically, the pages with the most views are list articles (aka “listicles”) like the top defense contractors, top aerospace companies, Inc. 5000 defense contractors, etc. 

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Why Defense Industry Comers Are Mastering Social Media

Suddenly, high on the list of factors that boards now consider when vetting CEO candidates is their mastery of social media. Are you ready? 

In the first-ever analysis of the defense industry’s use of social media by UK-based DefenceIQ, 62% of respondents "believe that it is very important, if not critical, that defence contractors improve their online and social media presence..."

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Why ITAR Compliance Is Critical For Defense Contractor Marketing

Do you want to increase your defense firm's overseas sales?  ITAR compliance provides not just legal, but also business development benefits.

This guest post is by Tom McVey, the Chair of the International Section at the Williams Mullen law firm in Washington, D.C. Mr. McVey focuses his practice on international business law, including the International Traffic in Arms Regulations (ITAR), the Export Administration Regulations, U.S. sanctions programs administered by the Office of Foreign Assets Control, the Foreign Corrupt Practices Act, the anti-boycott laws and CFIUS.

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How Defense Contractors Should Respond To Critics on Social Media

Defense contractors will always be criticized by a vocal minority. That does not mean they should eschew social media. Here's how to respond.

Defense contractors are often the target of criticism. While they sell legally authorized products and services, they can’t shake the perception held by some of being evil merchants of death. And with the Internet and social media, critics of anything have megaphone.

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