2014 Defense News Top 100 Aerospace & Defense Companies

Amidst declining defense budgets, many of the world's top defense companies are successfully diversifying to commercial markets to reduce risk and survive.

According to Defense News, there is an increasingly blurred line between the defense and commercial work at some of the largest defense contractors. Many of the defense firms are leveraging their core competencies honed from military contracts and diversifying into commercial work.

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How Defense Contractors Can Link Marketing With Trade Show Success

Would you like to link your defense firm's marketing with trade show success? Keep in mind two things: 1) your marketing goals, and 2) your call to action.

In an earlier post, I wrote about the #1 thing that people want from trade shows: new learning. Not tchotchkes.

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Secrets To Epic Content Marketing For Defense Contractors

Are you having trouble getting your defense firm's marketing messages in the orbit of the right audience? With content marketing, the force will be with you.

Wikipedia:

Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire customers. This information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc.

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Why Defense Contractors Should Avoid Random Acts Of Marketing

Is there a method to your defense firm's marketing? If it's a "spray and pray" approach, you might be practicing "random acts of marketing." Here's how to know.

The way companies market themselves is going through jarring change right now. As it relates to advertising alone, an IBM study predicted that next 5 years will hold more change for the advertising industry than the previous 50 did.

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Government Contractors: Top 10 Rules of Winning Proposals

Have you wondered how some government contractors keep flying high and winning more contracts? Here's their winning pre-flight checklist.


This post is based on a presentation delivered at the Veterans In Business Conference. The presentation was made by Jim McCarthy, Principal Owner and Technical Director, AOC Key Solutions, Inc. (KSI), a federal contracting proposal and business development consulting firm. Since 1983, KSI has helped clients win over $130 billion in federal contracts.

With a nod to David Letterman, Jim presented the top 10 rules for winning proposals. Drum roll please!

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How Defense Contractors Can Measure The Value Of Their Marketing

Want to know the ROI of your marketing, but aren't sure where to start? Here's how to tell if your investment is measuring up.

photo credit: fdecomite via photopincc

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The 11 Best Practices For Winning Government Contracts

The "new normal" of government contracting is a tough adjustment. And yet, many contractors are thriving. Here's how they are winning the proposal process.


This post is based on a presentation delivered at the Veterans In Business Conference. The presentation was made by James K. McCarthy, Principal Owner and Technical Director, AOC Key Solutions, Inc., a federal contracting proposal and business development consulting firm. Since 1983, KSI has helped clients win over $130 billion in federal contracts.

At the beginning of Jim’s presentation he talked about “The New Normal” of government contacting, adding that “the storm clouds have formed.” While there has been some signs of life of late in various government market sectors, the market has not rebounded as fast or as robustly has some observers had hoped.

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Why Defense Contractors Should Invest More In Content Than Events

Is your defense firms' business development being crimped by cutbacks to government travel and events? You can fill that void with content marketing.

It’s no surprise to defense contractors that there are fewer conferences and events these days. And for the foreseeable future there will be fewer events at which face-to-face business development can take place.

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Fortune 500 Aerospace & Defense Companies (2014)

One defense contractor on the Fortune 500 is amongst the 20 biggest stock gainers this year. And all defense firms are stepping up their marketing efforts.

The most interesting thing about this year's Fortune 500 aerospace and defense list is that one company also appeared on the list of "20 Biggest Stock Gainers." Huntington Ingalls Industries has bucked the defense industry category and posted a one-year total return of +109%.

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How Twitter Can Help Defense Contractors Gain A Competitive Edge

Are you wondering if Twitter can help your defense firm? Defense contractors worldwide are leveraging the power of Twitter. Here's how to make the most of it.

DefenceIQ, the UK-based news source for analysis and commentary on global defense and military-related topics, has released its first-ever list of "Top 100 Defence and Security Twitter Accounts."

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