3 Important Social Media Trends For Defense Contractor Marketing

Are you profitably leveraging the latest social media marketing trends for your defense industry firm? Here are three that will keep you flying high.

While the adoption of social media gains traction amongst defense contractors, the attitudes and usage of social media by marketers overall continues to evolve. Social media is a moving target.

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How Defense Contractors Can Win At Social Media Marketing

Have you been thinking about ramping up your aerospace & defense firm's social media but are still trying to get your arms around it? Here’s how to get started. And succeed.

photo credit: Jason A. Howie via photopincc

Social media is one of the most significant communications advancements since the invention of the printing press. It is changing the way people communicate, do research and make decisions. It is changing long-established industries, institutions and even governments. Social media is not going away.

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How Defense Contractors Can Boost Win Ratios With Thought Leadership

Ever wonder how winning defense contractors boost their contract win percentages? One tactic that is increasingly effective is thought leadership.

Photo credit: Steve Jurvetson http://www.flickr.com/photos/jurvetson/6178411264/

Amidst great wailing and gnashing of teeth, the post-sequestration environment for defense contractors has introduced dramatic and permanent change. Yet despite the media attention given to the changing procurement landscape, there are contractors who continue to win contracts and grow. And not just the enormous, publicly traded prime contractors.

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9 Ways Aerospace & Defense Contractors Can Boost Blog Traffic

Great blog content alone is not enough to get more traffic, readers, advocates and contracts. These nine tactics will get your blog discovered by more of the right people.

In the not-to-distant marketing past, an aerospace and defense company’s marketing arsenal included a relatively small number of weapons. Examples include advertising, direct mail, trade shows, news releases, event sponsorships, etc.

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How Blogging Can Help Aerospace & Defense Firms Sell More

In an era where buyers now find vendors, aerospace and defense companies keen on commercial diversification can increase awareness and preference by blogging.

In  CSC's annual Aerospace & Defense Market Survey, most challenges facing aerospace and defense companies were not surprising in the face of "defense cutbacks, program cancellations and uncertainty." One challenge, however, was indicative of a changing defense industry where many contractors are embracing commercial diversification. Specifically, "Defense companies seeking new relationships with commercial suppliers to sell unused capacity and assets."

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How International Marketing Is Helping One Defense Contractor Thrive

Defense contractors looking to balance out declining defense budgets are diversifying their product portfolios and going overseas. Here's one example.


Sometimes I think I'm the only person writing about defense contractor marketing. But I'm not - the chatter is increasing as marketing becomes more important to defense contractors. So much so that I'm seeing more and more articles about the subject.

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4 Things Defense Contractors Should Know For Better Press Coverage

Looking to get more press coverage for your company? Walking a day in a reporter's shoes and becoming a resource for journalists can help your defense firm stand out.

Defense contractors, like many companies, often seek out the news media to raise their profiles. A steady stream of positive press coverage can help companies achieve their business objectives.

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The Emotional High-Stakes World of Defense Contractors

What's the difference between marketing a shampoo and a defense contractor? A lot.

After the Army, I worked on New York's Madison Avenue at ad industry giants JWT and Grey. I worked on a variety of package goods accounts including Listerine, Wisk Detergent, and Lever 2000 deodorant soap. Recently I was interviewed by 2paragraphs about the difference between marketing shampoo and a defense contractor. Here's my response. What other differences would you add?

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Why Aerospace and Defense Contractors Should Jettison Press Releases

For effective PR, aerospace and defense contractors should chuck their reliance on press releases and leverage their own websites and social media. 


An F-22 jettisons an external fuel tank.

Press releases (also known as news releases) have been around since before World War I. For most of that time, press releases were integral to a company's effort to try and tell their story through the news media.

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How Defense Contractors Can Get Found By Customers They Don't Know

With modern inbound marketing, defense contractors can get found by a lot more prospective customers. Especially buyers they don't know.

I speak with a lot of aerospace and defense contractor business development people about what they do.

Interestingly, some of them assume they know who all of their prospective customers are. But yet, they've all been contacted by prospects they've never heard of.

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