Have you kept up to date with defense contractor marketing best practices? Are you looking for actionable tips you can apply to your business? Here are Fire Support's most read articles from 2012:
The five defense contractor marketing posts listed below were the most read in 2012. The primary reason these were the most popular is because they were also the most shared. Thanks for sharing - and while we're on the subject of sharing, please feel free to share THIS post with the social sharing buttons below!
Social media remains the shiny disco ball of the marketing world. But before getting carried away with a social media campaign, defense contractors should remember that social media is a "delivery system" for content "warheads" such as blogs, whitepapers, ebooks, etc. Or as Social Media expert Jay Baer says "Content is fire, social media is gasoline."
Trade shows remain an important but less prevalent marketing tactic for defense contractors. As a result, defense contractors are demanding more return on their trade show investment, which may explain the popularity of this post.
The picture of Robert Downey, Jr. from "Iron Man" on a post about defense contractor marketing may have boosted the popularity of this one. But doesn't every defense contractor secretly long to be Iron Man?
This post really hit a nerve with defense contractors. In conversations with defense contractors during the year, I heard more about this post than any other.
In the first such analysis, DefenceIQ fielded research and developed a comprehensive study on the growing use of social media by the defense industry. The results were very promising about the defense industry's adoption of social media.