The Marketing Book Podcast: "Psyched Up" by Daniel McGinn

Psyched Up: How the Science of Mental Preparation Can Help You Succeed by Daniel McGinn

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The Marketing Book Podcast: "Selling Your Value Proposition" by Cindy Barnes

Selling Your Value Proposition: How to Transform Your Business into a Selling Organization by Cindy Barnes, Helen Blake, and Tamara Howard

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The Marketing Book Podcast: "BadMen" by Bob Hoffman

BadMen: How Advertising Went From A Minor Annoyance To A Major Menace by Bob Hoffman

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The Marketing Book Podcast: "The Tao of Twitter" by Mark Schaefer

The Tao of Twitter: Changing Your Life And Business One Connection At A Time by Mark Schaefer

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The Marketing Book Podcast: "The Perfect Close" by James Muir

The Perfect Close: The Secret To Closing Sales by James Muir

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The Marketing Book Podcast: "The Business of Expertise" by David C. Baker

The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth by David C. Baker

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The Marketing Book Podcast: "Smart Marketing for Engineers" by Rebecca Geier

Smart Marketing for Engineers: An Inbound Marketing Guide to Reaching Technical Audiences by Rebecca Geier

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The Marketing Book Podcast: "UnBranding" by Alison Stratten

UnBranding: 100 Branding Lessons for the Age of Disruption by Alison Stratten

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The Marketing Book Podcast: "Your Ad Ignored Here" by Tom Fishburne

Your Ad Ignored Here: Cartoons from 15 Years of Marketing, Business, and Doodling in Meetings by Tom Fishburne

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The Marketing Book Podcast: "Entrepreneurial You" by Dorie Clark

Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive by Dorie Clark

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