The Marketing Book Podcast: "Do Good" by Anne Bahr Thompson

Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit by Anne Bahr Thompson 

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The Marketing Book Podcast: "Iconic Advantage" by Soon Yu 

Iconic Advantage: Don't Chase the New, Innovate the Old by Soon Yu and Dave Birss

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The Marketing Book Podcast: "Creating Signature Stories" by David Aaker

Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires by David Aaker

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The Marketing Book Podcast: "Rise of the Revenue Marketer" by Debbie Qaqish

Rise of the Revenue Marketer by Debbie Qaqish

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The Marketing Book Podcast: "80/20 Sales and Marketing" by Perry Marshall

80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More by Perry Marshall

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The Marketing Book Podcast: "Brand Seduction" by Daryl Weber

Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands by Daryl Weber

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The Marketing Book Podcast: "Non-Obvious 2018" by Rohit Bhargava

Non-Obvious 2018 Edition: How To Predict Trends And Win The Future by Rohit Bhargava

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The Marketing Book Podcast: "Exactly What to Say" by Phil M. Jones

Exactly What to Say: The Magic Words for Influence and Impact by Phil M. Jones

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The Marketing Book Podcast: "Giftology" by John Ruhlin

Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention by John Ruhlin

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The Marketing Book Podcast: "Psyched Up" by Daniel McGinn

Psyched Up: How the Science of Mental Preparation Can Help You Succeed by Daniel McGinn

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