David is an internationally acclaimed marketing and sales strategist, author and keynoter.
Forbes Magazine said that David is “one of those select few people who saw and understood the social media phenomenon as it began."
He is author or co-author of ten books – three are international bestsellers. The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
David also authored:
He co-authored Marketing the Moon: The Selling of the Apollo Lunar Program
About 500 years ago, Copernicus formulated a model of the universe that placed the Sun rather than the Earth at the center of the universe. Let’s just say that concept was pretty pretty different and controversial at the time. He got a lot of pushback.
Now, David Meerman Scott will be embarrassed by a comparison to Copernicus, but stay with me. Around 10 years ago, David published The New Rules of Marketing and PR. It laid out why the "old rules" of marketing and PR commonly associated with mainstream media were not effective on the Internet. Instead, the “new rules” established that creating useful content and publishing it online is infinitely more effective. This notion was met somewhat dismissively with resistance and pushback. However, the book has become an international bestseller, published in 25 languages.
So when David Meerman Scott writes a similar book about sales and service, he is pointing out a fundamental change in that universe. The difference is that this time, people are paying attention.
If you are with a company or organization that wants to be successful selling or otherwise dealing with the public, this book will help you reframe your whole mindset about doing so effectively in the modern, interconnected digital world.
David Ecco Shoes (Picture)
David's Inbound 2014 Keynote (includes mention of his trip to Antarctica)