"Youtility: Why Smart Marketing Is About Help Not Hype" by Jay BaerYoutility: Why Smart Marketing Is about Help Not Hype.
In addition to being a best-selling author, Jay is a keynote speaker, marketing consultant, and digital pioneer.
He's a tequila-loving, hype-free strategist who has advised more than 700 brands on their marketing strategy since 1994, including 31 of the FORTUNE 500. He got his start online long ago, before Yahoo! even existed, leaving a career in politics to take the Internet plunge. His company, Convince & Convert helps companies craft and implement social media and content strategies.
Jay's first book on social business, and social media's impact on corporate culture (co-authored with Amber Naslund) was The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social.
He is also the host of the popular weekly podcast, Social Pros.
Marcus Sheridan's TEDx Talk:
Content Shock: Why content marketing is not a sustainable strategy by Mark Schaefer
My Top 33 Digital Marketing Blogs by Jay Baer
How Do You Start Over After Building a Successful Blog? by Jason Falls
Jason Falls ("New" Site)
Youtility (Book Website)
PS - make sure to subscribe to the podcast on iTunes or Stitcher. And if you've had a chance to listen to the podcast, I'd be grateful for an honest, one-sentence review on iTunesor Stitcher. Reviews provide valuable feedback to me and help more people like you discover the podcast.
The author and the host!