The Marketing Book Podcast

The Marketing Book Podcast: "Youtility" by Jay Baer

Written by Douglas Burdett | Jan 27, 2015 3:17:00 PM

"Youtility: Why Smart Marketing Is About Help Not Hype" by Jay Baer

Jay Baer is the author of The New York Times bestseller Youtility: Why Smart Marketing Is about Help Not Hype

In addition to being a best-selling author, Jay is a keynote speaker, marketing consultant, and digital pioneer.

He's a tequila-loving, hype-free strategist who has advised more than 700 brands on their marketing strategy since 1994, including 31 of the FORTUNE 500. He got his start online long ago, before Yahoo! even existed, leaving a career in politics to take the Internet plunge. His company, Convince & Convert helps companies craft and implement social media and content strategies.

Jay's first book on social business, and social media's impact on corporate culture (co-authored with Amber Naslund) was The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social.

He is also the host of the popular weekly podcast, Social Pros.

 

 


Chapter 3 – Friend of Mind Awareness

 

Show Notes

A Revolutionary Marketing Strategy: Answer Customers’ Questions (New York Times)
 

Marcus Sheridan's TEDx Talk:
 

 

McDonalds – Our Food. Your Questions
Monsanto - Questions People Are Asking
Columbia Sportswear - What Knot To Do (App)

Procrastinate on Purpose: 5 Permissions to Multiply Your Time by Rory Vaden

Content Shock: Why content marketing is not a sustainable strategy by Mark Schaefer

My Top 33 Digital Marketing Blogs by Jay Baer

How Do You Start Over After Building a Successful Blog? by Jason Falls

Jason Falls ("New" Site)

Convince and Convert

Youtility (Book Website)

Youtility for Accountants: Why Smart Accountants Are Helping, Not Selling

Youtility for Real Estate: Why Smart Real Estate Professionals are Helping, Not Selling

 

 

Jay Baer and Douglas Burdett at the Hampton Roads American Marketing Association, Virginia Beach, Virginia

 

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The author and the host!