The Marketing Book Podcast: "My Adventures in Marketing" by Philip Kotler

Posted by Douglas Burdett

My Adventures in Marketing: The Autobiography of Philip Kotler 

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Dr. Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University where he has been on the faculty since 1962. 

He is the author of 57 books, including Marketing Management (now in it’s 15th edition), Principles of Marketing, Kotler on Marketing: How to Create, Win, and Dominate Markets, and more recently Marketing 4.0: Moving From Traditional to Digital.

Dr. Kotler has an incredible international presence— his books have been translated into approximately 25 languages, and he regularly speaks on the international circuit.

In 2005, The Financial Times surveyed 1,000 executives in 25 countries about the Most Influential Business Writers & Management Gurus, and Dr. Kotler ranked fourth after Peter Drucker, Bill Gates, and Jack Welch.

He is ranked by the Wall Street Journal as one of the top six most influential business thinkers and he is widely regarded as the Father of Modern Marketing.

The Host's Perspective:

Dr. Philip Kotler is known around the world as the “father of modern marketing.” So, what Peter Drucker is to management, Philip Kotler is to marketing.

In 2005, The Financial Times surveyed 1,000 executives in 25 countries about the Most Influential Business Writers & Management Gurus, and Dr. Kotler ranked fourth after Peter Drucker, Bill Gates, and Jack Welch.

For over 50 years he has taught at the Kellogg School of Management at Northwestern University, and his 1962 textbook Marketing Management (now in it’s 15th edition) is the most widely used textbook in marketing around the world. He is also the author of nearly 60 books.

In his autobiography, Dr. Kotler takes the reader on a trip around the world and traces the development of modern marketing, while introducing fascinating people and sharing stories about his lifelong love of learning.

He covers the basics of marketing, as well as what organizations continue to get wrong with their approaches to strategy, marketing and customers.

To me, the most interesting thing of all in his autobiography was how right he has been about marketing, even 50 years later. And how the theories and positions he has advanced in marketing are being further proved and vindicated with each year that passes.

And while this book looks back in time, I can think of no better book to read in order better understand where marketing is heading.

Listen to the Interview:

  

Show Notes

My Adventures in Marketing: The Autobiography of Philip Kotler by Philip Kotler

Marketing 4.0: Moving from Traditional to Digital by Philip Kotler (Marketing Book Podcast Interview)

Where the Suckers Moon: The Life and Death of an Advertising Campaign by Randall Rothenberg

Harvard Business Review Article, "Ending the War Between Sales and Marketing" by Philip Kotler, Neil Rackham, and Suj Krishnaswamy

Philip Kotler's Wikipedia Page (Wikipedia) 

Philip Kotler's Faculty Page (Northwestern University)

Philip Kotler's Website (PhilKotler.com)

Philip Kotler's Marketing Program (Kotlerbusinessprogram.com)

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