The Marketing Book Podcast: "Artificial Intelligence for Marketing" by Jim Sterne

Posted by Douglas Burdett

Artificial Intelligence for Marketing: Practical Applications by Jim Sterne

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Jim Sterne has been in data processing since 1979, an online marketing consultant since 1993, and an online marketing analytics consultant since 2000. He is the founding president of the Digital Analytics Association and producer of the eMetrics Summits.

Jim was named one of the 50 most influential people in digital marketing by Revolution, the United Kingdom's Premier interactive marketing magazine and one of 25 hot speakers by the National Speakers Association, to which he credits his degree in Shakespeare.

He has consulted to some of the world's largest companies, and lectured at MIT, Stanford, USC, Harvard, and Oxford.

The Host's Perspective:

So what is artificial intelligence? In a nutshell, artificial intelligence is the next logical step in computing. It’s a program that can figure out things for itself. It's a program that can reprogram itself. Why do marketers need to know about artificial intelligence? Well, it’s already playing a role in marketing. But we’re still in the early stages.

The author explains that artificial intelligence and the machine learning that fuels it offers so much power and so much opportunity that we’re in the same place we were with personal computers in 1980, the internet in 1993, and eCommerce when Amazon.com began taking over e-commerce.

The book looks at some current buzz words to make just enough sense for regular marketing people to understand what's going on. Here’s what it’s not. It is not a deep expose on the dark arts of artificial intelligence.  Iit is not a textbook for learning a new type of programming. It is not an exhaustive catalog of cutting-edge Technologies. The book is not for those with advanced math degrees or those who wish to become a data scientist.

The purpose of the book is to be a primer, an introduction, a statement of understanding for those who have regular jobs in marketing- and would like to keep them in the foreseeable future.

This is the sort of book data scientists should buy for their marketing colleagues to help them understand what goes on in the data science department. This is also the sort of book marketing professionals should buy for their data scientists to help them understand what goes on in the marketing department.

This is also a book for marketing managers who have to respond to management’s insistence that the marketing department “get with the times.” This book is for the rest of us who need to understand the big, broad brushstrokes of this new type of data processing in order to understand where we are headed in business.

The very first sentence of this book proclaims “Marketing is about to get weird.” But as you read on, you’ll discover that it’s a very exciting, good kind of weird.

Listen to the Interview:

  

Show Notes

Artificial Intelligence for Marketing: Practical Applications  by Jim Sterne

What is Internet? Bryant Gumbel and Katie Couric - 1994 Video (Youtube.com)

Palmolive Ad with Madge, "You're Soaking in it" (Youtube.com)

Jim Stern's Website (Ai4Marketing.com )

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