"Audience: Marketing In The Age of Subscribers, Fans & Followers" by Jeffrey Rohrs
Jeff Rohrs is Vice President of Marketing Insights for ExactTarget, a Salesforce.com company, and he also leads ExactTarget's content marketing, research, social media, and thought-leadership teams.
Prior to joining ExactTarget, Jeff served as President of a digital marketing agency. He's also a recovering attorney, bacon-lover, and die-hard Cleveland Browns fan.
Listen to the interview:
Show NotesAudience: Marketing in the Age of Subscribers, Fans and Followers by Jeffrey Rohrs
AudiencePro.com (Book Website)
Subscribers Fans & Followers Research Series
The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies by Andrew McAfee and Eric Brynjolfsson
Jerimiah Owyang (Blog)
Jeffrey K. Rohrs (Twitter)