"Audience: Marketing In The Age of Subscribers, Fans & Followers" by Jeffrey Rohrs
Jeff Rohrs is Vice President of Marketing Insights for ExactTarget, a Salesforce.com company, and he also leads ExactTarget's content marketing, research, social media, and thought-leadership teams.
Jeff also co-created and continues to produce the award-winning SUBSCRIBERS, FANS & FOLLOWERS Research Series. Jeff is also the co-host (along with Jay Baer) of the very popular Social Pros Podcast.
Prior to joining ExactTarget, Jeff served as President of a digital marketing agency. He's also a recovering attorney, bacon-lover, and die-hard Cleveland Browns fan.
Listen to the interview:
Audience: Marketing in the Age of Subscribers, Fans and Followers by Jeffrey Rohrs
AudiencePro.com (Book Website)
Subscribers Fans & Followers Research Series
Social Pros Podcast
Procrastinate on Purpose: 5 Permissions to Multiply Your Time by Rory Vaden
The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies by Andrew McAfee and Eric Brynjolfsson
Jerimiah Owyang (Blog)
Jeffrey K. Rohrs (Twitter)
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