The Marketing Book Podcast: "Brand Seduction" by Daryl Weber

Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands by Daryl Weber

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The Marketing Book Podcast: "Non-Obvious 2018" by Rohit Bhargava

Non-Obvious 2018 Edition: How To Predict Trends And Win The Future by Rohit Bhargava

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The Marketing Book Podcast: "Exactly What to Say" by Phil M. Jones

Exactly What to Say: The Magic Words for Influence and Impact by Phil M. Jones

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The Marketing Book Podcast: "Giftology" by John Ruhlin

Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention by John Ruhlin

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The Marketing Book Podcast: "Psyched Up" by Daniel McGinn

Psyched Up: How the Science of Mental Preparation Can Help You Succeed by Daniel McGinn

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The Marketing Book Podcast: "Selling Your Value Proposition" by Cindy Barnes

Selling Your Value Proposition: How to Transform Your Business into a Selling Organization by Cindy Barnes, Helen Blake, and Tamara Howard

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The Marketing Book Podcast: "BadMen" by Bob Hoffman

BadMen: How Advertising Went From A Minor Annoyance To A Major Menace by Bob Hoffman

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The Marketing Book Podcast: "The Tao of Twitter" by Mark Schaefer

The Tao of Twitter: Changing Your Life And Business One Connection At A Time by Mark Schaefer

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The Marketing Book Podcast: "The Perfect Close" by James Muir

The Perfect Close: The Secret To Closing Sales by James Muir

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The Marketing Book Podcast: "The Business of Expertise" by David C. Baker

The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth by David C. Baker

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