The Marketing Book Podcast: "The Customer Loyalty Loop" by Noah Fleming

Posted by Douglas Burdett

The Customer Loyalty Loop: The Science Behind Creating Great Experiences and Lasting Impressions by Noah Fleming

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Noah is also the author of Evergreen: Cultivate the Enduring Customer Loyalty that Keeps Your Business Thriving. That book made three separate category #1 rankings on Amazon including Sales, Marketing & Customer Service.

Noah is a marketing expert, keynoter, and consultant marketing and particularly customer loyalty. He has coached and consulted to thousands of business owners, executives, and individuals to help them maximize customer value which, not surprisingly, has then lead to to increased sales and profits.

Noah has written for Fast Company Magazine, among others, and has been routinely quoted in publications like Forbes, The New York Times, Reuters, and more.

The Host's Perspective:

Every once in a while a book comes along that contains so much refreshing common sense that you feel inspired to really think about your business and take action that’s very likely going to make your company more successful and profitable.

That’s this book. And it’s a joy to read.

The core philosophy of this book is pretty simple. Instead of spending the bulk of your time, energy, and resources in new customer acquisition, you should invest heavily in ensuring you're doing whatever you can to deliver an amazing, remarkable, and most important of all, memorable customer experience. 

There have been a lot of books over the past couple of years that talk about the concepts of “loving your customers” and “hugging your customers.” The problem with most of them is the focus is on solving customer-related issues after they happen. They’re reactive in nature.

With The Customer Loyalty Loop, the author shows you how to take a far more holistic and proactive view of the customer experience from start to finish. 

And it’s definitely not a book full of hackneyed bromides – it includes the science behind creating great experiences and lasting impressions that will help you build a large following of loyal customers who will become promoters of your business, buy from you repeatedly, and actually enjoy doing business with you.

Listen to the Interview:  

Show Notes

The Customer Loyalty Loop: The Science Behind Creating Great Experiences and Lasting Impressions by Noah Fleming

Nonstop Sales Boom: Powerful Strategies to Drive Consistent Growth Year After Year by Colleen Francis

How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing by Stu Heinecke (Marketing Book Podcast Interview)

Noah Fleming's Website (NoahFleming.com)

Noah's Newsletters: The Buying Loop and The Tuesday Tidbit (NoahFleming.com)


Noah Fleming and Douglas Burdett

Noah Fleming and Douglas Burdett at the Inbound Conference, Boston, Massachusetts


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