"Digital Relevance: Developing Marketing Content and Strategies that Drive Results" by Ardath Albee
In addition to being an author, Ardath is a marketing strategist, speaker, blogger and self-professed "content geek" who describes herself as "obsessed with helping companies become so damn relevant that buyers can’t help but choose to become customers and, once a customer, making sure they’d never think of leaving."
She is the CEO of Marketing Interactions a B2B digital marketing strategy firm. She has over 30 years of business management and marketing experience and has spent the last four years on the 50 Most Influential People in Sales and Lead Management list.
She is also the author of eMarketing Strategies for the Complex Sale.
Listen to the interview:
Digital Relevance: Developing Marketing Content and Strategies that Drive Results by Ardath Albee
Relevance Maturity Matrix
Are Today's Marketers Tomorrow's CEOs? (Forbes)
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley (Marketing Book Podcast Interview)
Experiences: The 7th Era of Marketing by Robert Rose and Carla Johnson (Marketing Book Podcast Interview)
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