The Marketing Book Podcast: "Future Marketing" by Jon Wuebben

Posted by Douglas Burdett

Future Marketing: Winning in the Prosumer Age by Jon Wuebben

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Jon Wuebben is an author, keynote speaker and the CEO of Content Launch, a content marketing firm which offers a content marketing software platform and content writing and content strategy services.

He is the author of two other books: Content is Currency: Developing Powerful Content for Web & Mobile and Content Rich: Writing Your Way to Wealth on the Web.

And, interesting fact: he is a part-time pop songwriter and is releasing his first album this year.

The Host's Perspective:

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In an Adobe study of marketers not too long ago, 76% said that marketing had changed more in last two years than the previous fifty. Just keeping up with all the changes in modern marketing is a challenge for businesses and particularly the people who have responsibility for marketing.

But here’s a tip - instead of looking at how marketing has changed, look at where it’s going in the next 10 to 15 years. Doing so provides a very helpful lens through which to see where things are right now and what you should be prioritizing. It will also help your marketing and your business to be much more strategic.

In Future Marketing, Jon Wuebben outlines the seismic shifts that have occurred in the world of the consumer, the economic system and the marketing world and has constructed a roadmap to help navigate us through this fast-changing landscape. What was most interesting to me was how Wuebben explains that some aspects of marketing that forward-thinking marketers are already embracing are going to become even more important.

Some of those things include the experience your customer has with you, content marketing and customer centricity.

If you’ve been on the fence about some of the burgeoning areas of modern marketing, reading Future Marketing will help you see why they are gaining traction and why the consequences of inaction could be fatal. 

But most importantly, rather than being fearful about the future of marketing, you’ll be inspired and excited.

Listen to the Interview:  

Show Notes

Future Marketing: Winning in the Prosumer Age by Jon Wuebben

The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells by Robert Bly

Awaken the Giant Within by Tony Robbins

The Third Wave by Alvin Toffler

About Future Marketing (FutureMarketingBook.com)

Future Marketing Book Trailer:

 

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