The Marketing Book Podcast: "How to Be a Power Connector" by Judy Robinett

Posted by Douglas Burdett

How to Be a Power Connector: The 5+50+100 Rule for Turning Your Business Network into Profits by Judy Robinett

Judy_Robinett

In addition to being an author and keynoter, Judy Robinett is a business thought leader who is known as “the woman with the titanium digital Rolodex.” She has been profiled in Fast Company, Forbes, Venture Beat, Huffington Post, and Bloomberg Businessweek as an example of the new breed of “super connectors” who use their experience and networks to accelerate growth and enhance profitability.

In her more than 30 years of experience as an entrepreneur and corporate leader, Judy has served as the CEO of both public and private companies and in management positions at Fortune 500 companies. She has been and remains active in the venture capital and angel investing world and she is the coauthor of a chapter in the book "Crowdfunding for Dummies."

The Host's Perspective:

Let me ask you a question. When someone mentions the work "networking" does it make you feel a bit icky? That's because a lot of people are doing it wrong. Maybe even yourself.

In How To Be a Power Connector, Judy explains the benefits of having a successful network, including her own story starting out as a shy social worker in Idaho and going on to serve as the CEO of both public and private companies and in management positions at Fortune 500 companies. She's now a leader in the Venture Capital world.

One of my biggest takeaways from her book is that to have a valuable network, you have to be strategic about building it. You know what else? You need to be sincere, and you actually need to help people. Judy's living proof of the effectiveness of that approach.

In the book Judy takes you on a step-by-step approach to building a profitable network and includes things like The top 5 blunders ineffective networkers make, why weak links are actually the strongest and most important connections in your network and why she detests elevator speeches.

The book also includes Judy's Top Ten networking tips and lots more than I can mention here.

Listen to the interview:

Show Notes

How to Be a Power Connector: The 5+50+100 Rule for Turning Your Business Network into Profits by Judy Robinett 

Web Marketing That Works by Adam Franklin

Jab, Jab, Jab, Right Hook by Gary Vaynerchuk

Jermey Ellens' blog Yazamo Insights

Joe Polish's blog I Love Marketing

John Lee Dumas' blog Entrepreneur On Fire (Interview with Judy Robinett)

Quartz Daily Brief

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