The Marketing Book Podcast: "Impossible to Ignore" by Carmen Simon

Posted by Douglas Burdett

Impossible to Ignore: Creating Memorable Content to Influence Decisions by Carmen Simon

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A cognitive scientist, she is the co-founder of Rexi Media, a presentation design and training company.

She holds doctorate degrees in both instructional technology and cognitive psychology and is a recognized expert in presentation design, delivery, and audience engagement.

And, she was once a United Nations interpreter!

The Host's Perspective:

In this new era where every person and business can become a publisher, there’s an arms race of more and more content being produced.

Mark Schaefer, the author of “The Content Code” describes it as “content shock.”

How much content exactly?

Well, according to Eric Schmidt, the Executive Chairman of Alphabet (the parent company of Google), every two days now we create as much information as we did from the dawn of civilization up until  2003.

But sadly, in “Impossible to Ignore,” Carmen Simon explains that your audiences forget up to 90% of what you communicate. And they forget it rather quickly.

So how can you can you get your audience to act on your content if they only remember a tenth of it?

It’s all about the memory.

Now, there have been many good books on techniques to improve your own memory.

What’s different about this book is that it draws on the latest research in neuroscience and cognitive psychology to reveal how to get your message remembered with a proven three-step plan for persuasion that will be impossible to ignore.

Plus, at the end of the book she includes a comprehensive fifteen-point checklist for creating memorable content that is worth the price of the book alone!

Listen to the Interview:



Show Notes:

"Impossible to Ignore: Creating Memorable Content to Influence Decisions" by Carmen Simon

"Moving Mountains: the Art of Letting Others See Things Your Way" by Henry M. Boettinger

Carmen Simon's Company (MEMZY.com)
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